IGCSE & OL Business Studies Notes | 2023-2025 | Ahsan Naqvi

 700

Syllabus: Cambridge Business Studies 0450 | 7115

Syllabus: 2023-2025

Author: Ahsan Naqvi

Publisher: Students Resource Airport Road

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  • IGCSE & OL Business Studies Notes | 2023-2025 | Ahsan Naqvi

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      IGCSE & OL Business Studies Notes | 2023-2025 | Ahsan Naqvi

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      Description

      Section 1: Understanding Business Activity

      Business Activity

      Classification of Businesses

      Enterprise, Business Growth and Size

      Types of Business Organization

      Business Objectives and Stakeholder Objectives

      Section 2: People in Business

      Motivating Workers

      Organization and Management

      Recruitment, Selection and Training of Workers

      Internal and External Communication

      Section 3: Marketing

      Marketing, Competition and The Customer

      Market Research

      The Marketing Mix: Product

      The Marketing Mix: Price

      The Marketing Mix: Place

      The Marketing Mix: Promotion and Technology in Marketing

      Marketing Strategy

      Section 4: Operations Management

      Production of Goods and Services

      Costs, Scale of Production and Break-even Analysis

      Achieving Quality Production

      Location Decisions

      Section 5: Financial Information and Financial Decisions

      Business Finance: Needs and Sources

      Cash Flow Forecasting and Working Capital

      Income Statements

      Balance Sheets

      Analysis of Accounts

      Section 6: External Influences on Business Activity

      Government Economic Objectives and Policies

      Environmental and Ethical Issues

      Business and The International Economy

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